Wednesday, February 6, 2008

"I Like" Beats "IQ"

Public Opinion Analyst Peter Hart shared his thoughts on the pulse of the American public. Particularly relevant during his Super Tuesday session, Hart reminded conference participants of one of the axiomatic principles of American politics: personality trumps smarts every time.

Hart outlined four things to watch for during the 2008 election:

1. Breaking Barriers - no matter who wins the election, a barrier will be broken, whether age, race, gender, or religion.

2. New Big Four - watch for the emergence of four new "power" states: Nevada, Colorado, New Mexico, Arizona.

3. Investment vs. protection - voters are deciding between investing in education, environment and other issues versus national security issues, with economy equally important to all.

4. Support for a new independent party - a third party could do particularly well this election, garnering as much as 10% of the national vote.

Hart concluded with three words he uses to illustrate the current public mood: transparency, authenticity and unity.

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